VicHealth – This Girl Can

AFL Victoria is proud to be partnering with VicHealth to support more Victorian women and girls to get active. We continue to see fantastic growth in female football participation, and we are excited to continue to showcase Australian football as an accessible participation option for all women and girls.

This Girl Can – Victoria celebrates real women giving it a go and getting active no matter how well they do it, how they look or how sweaty they get.

This powerful campaign from VicHealth is designed to encourage, motivate and inspire women to become more active. It’s based on Sport England’s highly successful This Girl Can campaign, which inspired 3.9 million women in England to get active.  Through VicHealth, Australia is the first country to license the world-renowned campaign.

This Girl Can – Victoria is more than a physical activity campaign. This is about empowering women to feel comfortable in their bodies and in public spaces. This is about women getting active whenever, wherever and however they choose – without worrying about being judged.

To find out more about VicHealth and the This Girl Can campaign and how you can make your club or facility more inclusive for women visit You can also join the supportive This Girl Can community on Facebook, Instagram and Twitter.


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